This is some of my development work showing the process I went through to create my work. I experimented with different styles and different effects on Photoshop.
 
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| These are examples of the simplified versions of my sketches which I scanned in to be Photoshopped. Using a light box I drew round the sketches leavis only the outline. I kept the outlines and coloured underneath. Having the outline drawn in pen left a really nice effect. |

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| This is an experiment I did using an effect on Photoshop and using the original drawing. I quite like it but it is a bit dull for a poster or leaflet. |
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| This is what the original drawings look like in water colour. I spimplified them before scanning them in and photoshopping them. |
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| I quite like this experiment with Photoshop on one of my quite detailed drawings. I feel it is too detailed for leflets and would be difficult to comunicate what I want to. |
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| This is a slightly different style again. It is detailed but with obvious cartoon effects. I like it but found it hard to use this style for most animals as would have to work out which features to exaggerate. |
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| Using Photoshop I tried as completely different style again. I think this would be nice for badges but a bit too bland and boring for children if everything was in this style. |
Below are some more practice sketches of animals and some more Photoshop experiments.
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| I liked this sketch of a hyena and wanted to see what else I could do with it. The style is quite traditional and would be nice for an illustrated story but isn't bold enough for leaflets. |
I then changed my characters to children and below is some of the sketchbook work and Photoshop edits. I tried a loose, quick style which I thought would be more suitable for leaflets, instead of too much detail. Having children as the characters means my target audience should be able to relate to them better.
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| This shows the comparison between the original and the Photoshop edit. |
I then experimented with animal characters again and in a similar style to what I was first using as I think that was one of the most effective styles for leaflets and posters for children.
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| Photoshop screenshots showing the process I used. I used various layers to build up each piece and used shading and highlights. |
I experimented with a few styles but seemed to keep coming back to the last two. Despite the fact they are very different to each other I like both of them for my subject matter, communication objectives and media. They are not too detailed for leaflets and not too sipmle. They are cartoony but quite tame and hopefully will be a subtle addition to important advice and information without being distracting.
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